collaborative Knowledge Sharing Platform

Slide 2: Brice Le Blévennec President Emakina Gurus A Collaborative Knowledge Sharing Platform

Slide 3: Knowledge Management Information is not knowledge A lbert E instein 3

Slide 4: The knowledge iceberg 4

Slide 5: Attempted solutions Partial solution The good The bad Nobody finds Everybody can access Shared directories Messy structure Few can write Everybody can read Central document repository Departmental bottle-neck Close at hand Requires IT expertise Shared folders in Outlook, Notes, .. How to maintain quality Usually good at launch Departmental web pages Many remain passive You are notified Easily too much Email, newsletters New employees have no Easy & efficient Newsletters access to past When employee is gone, Can be strong katalyst Employee initiatives initiative withers Information is archived No quality control Forums Is there a "best-of" solution? 5

Slide 6: What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 6

Slide 7: Blogs What is?  A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs Popularity:  Blog search engine Technorati is currently tracking 66.6 million blogs and doubling every 6 months 7

Slide 8: Create your blog in a minute… 8

Slide 9: E.g. a personal interest blog 9

Slide 10: E.g. B2B blog 10

Slide 11: E.g. company's external blog 11

Slide 12: Even brand blogs, but… 12

Slide 13: E.g. Emakina's internal blog 13

Slide 14: What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 14

Slide 15: Wiki What is?  A website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. Popularity?  Wikipedia has six million articles in 250 languages, (1.6 million in English-language edition) 15

Slide 16: Enterprise Wiki > Confluence  An enterprise wiki that makes it easy for your team collaborate and share knowledge. Adding, sharing and finding content has never been easier with additional features: – Enterprise security – Simple installation and management – Attractive, user-friendly WYSIWYG interface – Powerful tools for structuring and searching your wiki – … 16 Visit site

Slide 17: ASP Wiki > JotSpot Thousands of businesses are using JotSpot to manage projects, build an intranet, share files and stay in sync with colleagues and customers. 17 Visit site

Slide 18: Business Wiki + Blogs 18 Visit site

Slide 19: Open Source Wiki > MediaWiki Visit site Visit site 19

Slide 20: What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 20

Slide 21: Social networks What is?  In reference to new media, social networks are the online connections and communities that develop among people and around shared interests. 21

Slide 22: Social Networks > LinkedIn  Company independent address book with relations, cvs, endorsements, …  Discover if you know person X via person Y-Z and get introduced  Build up trust by relying on network of professionals 22 Visit site

Slide 23: Social Networks > BizTribe  Belgian version but with European scope 23 Visit site

Slide 24: What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 24

Slide 25: Social Bookmarking What is?  Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy techniques on the Internet or Intranet.  Other than web page bookmarks, services specialized to a specific subject or format - feeds, books, videos, music, shopping items, map locations, wineries, etc. - can be found. Automatic notification  Since the classification and ranking of resources is a continuously evolving process, many social bookmarking services allow users to subscribe to web feeds (see RSS) based on tags, or collection of tag terms. This allows subscribers to become aware of new resources for a given topic, as they are noted, tagged, and classified by other users. 25

Slide 26: Share your bookmarks with others… 26

Slide 27: Popularity 27

Slide 28: Shadows 28

Slide 29: Collaborative Bookmarking  Improve search for end users, allow publishers of all sizes to host search, and enhance search engine marketing for advertisers. 29 Visit site

Slide 30: Digg Digg is a community- based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non- hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ. 30

Slide 31: Digg > Business Finance  Digg is all about user powered content.  Every article on digg is submitted and voted on by the digg community.  Share, discover, bookmark, and promote the news that's important to you! 31 Visit site

Slide 32: Scoopeo E.g. Social "moderated" content (Belgium) 32

Slide 33: What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders 33

Slide 34: RSS What is?  RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Newsreaders  Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user. Advantages  Do not go out and look for updates, let updates come to you 34

Slide 35: Client based, web based News feed can be refurnished via RSS RSS Content can be pushed to modern screensavers Or simply pushed to convenience of customer desktop screen 35

Slide 36: Web based newsreader 36

Slide 37: Client based RSS newsreader 37

Slide 38: Impact on Company 38

Slide 39: What Web 2.0 means for you ? Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps. Src Forester Research Inc. 39

Slide 40: Maslow's Pyramid Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, … 40

Slide 41: Maslow's Pyramid on Internet Featured / ranked in  Wikipedia  Technorati Fulfilment  Slashdot / Digg Actualization Show your Expertise  Blogs  Communities Esteem needs  Forums Status, recognition  Social Networks  Social bookmarking  Groupware  Knowledge sharing Love, Belonging, Social needs  Anti-Virus Integration, network, circle of friends  Hoax Groups  Support Forums  Technical help Safety and Security needs  Truth, protection, integrity, … Messenging  Information / Search  Online Web Apps Physiological needs:  Publishing Act, communicate, interact, exchange, … 41

Slide 42: Technology and Social Factors Src Forester Research Inc. 42

Slide 43: 3 tenets of Social Computing Src Forester Research Inc. 43

Slide 44: Top-Down to Bottom-Up Innovation Src Forester Research Inc. 44

Slide 45: The Economic Value of Web 2.0 Src Forester Research Inc. 45

Slide 46: Experience is key Src Forester Research Inc. 46

Slide 47: Web : Experience is Interface Today's interfaces Tomorrow's interfaces  Applications are complex  Applications should become and require a manual to use straightforward; manuals is for while nodoby reads manuals advanced features anymore  Like Google, precompile results  Applications are slow and people where possible, use advanced frequently wait 10-20s for a caching techniques and Ajax process to finish or a page to load  Well structured dynamic forms,  Forms are just a sequential dump mandatory and optional blocks of input fields Business applications and tools should deliver dashboards providing quick access to key data leading to informed decision making 47

Slide 48: Personalization, not customization  Successful effortless  Focus on usability & personalization of content personalization – Google search, Adsense, Adwords, – Microsoft Windows Live & Google … Homepage  Add bookmarks – Amazon "Customers who bought  Aggregate news content this also bought…"  Drag&drop – Forrester "Similar interest or related  Auto completion topics" 48

Slide 49: Hors d'oeuvres Talent steals, genius borrows (F aris S tations) 49

Slide 50: What is Gurus?  A social knowledge platform where you can document, share and exchange enterprise social knowledge organized as: – Posts, comments, articles, … – Files, folders, … – Resources: rss feeds,  All content can be tagged, commented, archived, linked and grouped in groups on the fly 50

Slide 51: > Blog On your blog you record interesting thoughts and posts you want to share with your current and future network. Posts are archived can be commented and enriched with files and documents 51

Slide 52: > Files Files are centrally stored and can be associated with any tags you want and shared within any group you participate. The system announces new documents as "activities" to others who subscribe to you or to your work 52

Slide 53: > Network You create a network of friends and colleagues with whom you interact in groups and can exchange knowledge with. "Friendships" enables you to subscribe to other people's feeds and activity and filter on it. 53

Slide 54: > Resources Feeds are information streams from other sites. You will often see a link to an 'RSS' feed while browsing; enter the link address into the 'add feed' box at the bottom of the page to read that information from within your learning landscape. 54

Slide 55: Social computing & Knowledge Management Files Web Content Employee 1 Employee 3 @ Site 1 @ Site 2 Tags Knowledge Base Product Literature Employee 4 Employee 2 @ Site 2 @ Site 1 Applications 55

Slide 56: Social Computing A Strategic Asset  IT will find itself in the crossfire of Social Computing for two reasons: 1. they will need to create new tools to encourage and support employee communities; and 2. they will need to create new tools to attract employees with high Social Computing needs.  IT will need to: – Focus on value, not risk – Don't go too far with corporate oversight – Make Social Computing a recruiting differentiator – Track younger employees Src Forester Research Inc. 56

Slide 57: Virtual departments  Most enterprise technology vendors already have user groups. The Social Computing fabric will empower those user groups even more and change vendors value proposition.  Create virtual departments that span and enrich existing departments  Our advice: – Don't build your own collaboration tools and technologies – Learn from open source communities – Prepare for custom applications – Give employees the tools they need to express themselves – Catalyze and foster new innovation Src Forester Research Inc. 57

Slide 58: Does Gurus answer pains? Does Gurus provide a solution? Partial solution The good The bad Everybody can Nobody finds Yes, search is a core functionality. Tag-based Shared directories Messy structure access architecture assures meta-structure Few can write Central document Yes, everybody can read and write. Everybody can read Departmental bottle-neck repository Documents are stored and archived Shared folders in Close at hand Requires IT expertise Yes, everybody has a browser Outlook, Notes, .. Usually good at How to maintain quality Departmental web Yes: continuous interaction and notification Many remain passive pages launch allows long term stimulation You are notified Easily too much Email, newsletters Yes: filtered feeds based on personal interests New employees have no Yes: new employees can be up and running in Easy & efficient Newsletters access to past no time with minimal learning curve Can be strong When employee is gone, Yes: social computing is a true stimulant for all Employee initiatives katalyst initiative withers employees Information is Yes: social quality control assures that No quality control Forums archived inappropriate content is instantly removed Gurus: a power platform for knowledge management 58

Slide 59: Next Steps  Discussing the opportunity of a Knowledge Management Pilot – What would be the objectives of this pilot? – The targets? How many users? – What type of information should be included? – Intranet or Extranet?  Discussing the relevance of a Gurus test 59
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